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Social to Selling: Connecting Social Media Marketing to Your eCommerce Platform

Most business owners miss the connection between their social media marketing and their eCommerce platform. Learn how to amplify traffic, increase brand awareness, engage more, create robust marketing campaigns and … (here’s the best part) … SELL MORE!

If you’re on a shoestring budget and have dabbled around with social media, AND you’re feeling frustrated, AND you feel like you just can’t make headway on driving traffic to your product pages, this presentation is for you! You’re among friends. Most business owners fall into this same bucket and take the same approach as you. They dabble. They push out some content every now and again. They struggle building any kind of momentum on social. And their frustration builds. This happens because nobody has ever taught them to look at the holistic relationship between individual social platforms and their website.

In this presentation, you’ll learn what constitutes a well-formed marketing campaign that drives traffic. You’ll learn the relationship between the psychology of your prospects and what drives them to a buying decision. Most importantly you’ll learn the tricks and traps of using your social platforms as a part of your overall marketing strategy.

How to Enhance Your SEO When Redesigning an E-Commerce Website

With over 40% of traffic to e-commerce websites coming from organic search, it is imperative to take the necessary steps to preserve your SEO when embarking on a redesign. Learn current, reliable SEO best practices to deploy all along the web design process, to maintain (and increase) your SEO.

It’s generally accepted that traffic loss is inherent to any website relaunch, but with proper planning and preparation, you can mitigate nearly any hiccup to your keyword rankings and traffic. Conducting an SEO audit prior to embarking on the redesign process will enable you to deeply understand which elements of your website are driving traffic in the first place—before you make any design, architecture, or content decisions. This is especially important for e-commerce websites which traditionally are much larger, more complex, and more prone to simple oversights which could have dire consequences. Learn how to preserve (and enhance) your e-commerce SEO by understanding how search engines and users interact with your unique website and set yourself up for a successful website relaunch!