With over 40% of traffic to e-commerce websites coming from organic search, it is imperative to take the necessary steps to preserve your SEO when embarking on a redesign. Learn current, reliable SEO best practices to deploy all along the web design process, to maintain (and increase) your SEO.
It’s generally accepted that traffic loss is inherent to any website relaunch, but with proper planning and preparation, you can mitigate nearly any hiccup to your keyword rankings and traffic. Conducting an SEO audit prior to embarking on the redesign process will enable you to deeply understand which elements of your website are driving traffic in the first place—before you make any design, architecture, or content decisions. This is especially important for e-commerce websites which traditionally are much larger, more complex, and more prone to simple oversights which could have dire consequences. Learn how to preserve (and enhance) your e-commerce SEO by understanding how search engines and users interact with your unique website and set yourself up for a successful website relaunch!