Emily Watkins is a public relations expert who partners with small businesses and brands to grow their business through relevant storytelling. After spending over eight years in marketing for small businesses and startups, Emily knows what truly drives conversions, successful launches and Associated Press interviews—and it’s not mastering the latest trends. It’s how well you connect with people and businesses you’re trying to help and communicate your understanding back to them. Emily holds a BS in Public Relations from the University of Texas at Austin and currently works as the PR Manager for Bluehost. Born and raised in Houston, Emily is a true Texan and even related to Davy Crockett.