{"id":780,"date":"2019-07-12T19:37:47","date_gmt":"2019-07-12T19:37:47","guid":{"rendered":"https:\/\/2019.annarbor.wordcamp.org\/?post_type=wcb_session&#038;p=780"},"modified":"2019-07-12T19:37:47","modified_gmt":"2019-07-12T19:37:47","slug":"get-found-get-featured-turning-your-site-into-a-24-7-publicist","status":"publish","type":"wcb_session","link":"https:\/\/annarbor.wordcamp.org\/2019\/session\/get-found-get-featured-turning-your-site-into-a-24-7-publicist\/","title":{"rendered":"Get Found, Get Featured: Turning Your Site into a 24\/7 Publicist"},"content":{"rendered":"<div class=\"box box--md\">\n<div class=\"box__content\">\n<div class=\"markdown\">\n<p>Many don\u2019t realize it, but a website is an essential tool for media. The majority of journalists list the company website as their first stop when researching a story. A media-friendly website could be the deciding factor between you or a competitor being featured on that podcast you\u2019ve been eyeing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"box box--md\">\n<p>There\u2019s an added bonus to the web not everyone enjoys: making your website media-friendly. Remember, advertising is what you pay for, public relations is what you pray for, unless your Apple.<\/p>\n<p>A media-friendly website and online presence could be the deciding factor on whether you are chosen as an expert for a story or included in a piece of press. For most entrepreneurs and small businesses, there are several basic rules everyone should obey, in one form or another, to ensure your website boosts instead of sabotages your value to the media. This means abilities to get reviewed, quoted or, if you\u2019re shooting for stars in the outer galaxy, a feature on you alone. In this session, we will take a deep dive on how to optimize your website for media and turn a site into a 24\/7 publicist.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Many don\u2019t realize it, but a website is an essential tool for media. The majority of journalists list the company website as their first stop when researching a story. A media-friendly website could be the deciding factor between you or &hellip; <a href=\"https:\/\/annarbor.wordcamp.org\/2019\/session\/get-found-get-featured-turning-your-site-into-a-24-7-publicist\/\">Continue reading <span class=\"assistive-text\">Get Found, Get Featured: Turning Your Site into a 24\/7 Publicist<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4434646,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1566727200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[778],"footnotes":""},"session_track":[1279547],"session_category":[289],"class_list":["post-780","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-earl-lewis","wcb_session_category-business"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/padIPa-cA","session_date_time":{"date":"August 25, 2019","time":"10:00 am"},"session_speakers":[{"id":"778","slug":"emily-watkins","name":"Emily Watkins","link":"https:\/\/annarbor.wordcamp.org\/2019\/speaker\/emily-watkins\/"}],"session_cats_rendered":"Business","_links":{"self":[{"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/4434646"}],"version-history":[{"count":1,"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/780\/revisions"}],"predecessor-version":[{"id":781,"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/780\/revisions\/781"}],"speakers":[{"embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/778"}],"wp:attachment":[{"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=780"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=780"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}