{"id":770,"date":"2019-07-12T19:33:50","date_gmt":"2019-07-12T19:33:50","guid":{"rendered":"https:\/\/2019.annarbor.wordcamp.org\/?post_type=wcb_session&#038;p=770"},"modified":"2019-07-12T19:33:50","modified_gmt":"2019-07-12T19:33:50","slug":"creating-your-brand-and-the-killer-onliness-statement","status":"publish","type":"wcb_session","link":"https:\/\/annarbor.wordcamp.org\/2019\/session\/creating-your-brand-and-the-killer-onliness-statement\/","title":{"rendered":"Creating your brand and the killer onliness statement"},"content":{"rendered":"<div class=\"box box--md\">\n<div class=\"box__content\">\n<div class=\"markdown\">\n<p>What makes you the only?? Do you know? If you asked 10 people in your company what they do and who they work for would they have 10 different answers? Brian Town, CEO of Michigan Creative will talk about how they are helping companies across the midwest find their brand and be the ONLY!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"box box--md\">\n<div class=\"box box--md\">\n<div class=\"box__content\">\n<div class=\"markdown\">\n<p>In this session you will learn how to create an onliness statement, find your brand archetype, and be able to have brand unity across your company. Brian\u2019s company has created brands for companies across the midwest and help them define their only. WE want everyone who attends to leave with a great idea of what makes them the only. We will also discuss and show why everyone needs a brand anthem video.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"box box--md\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What makes you the only?? Do you know? If you asked 10 people in your company what they do and who they work for would they have 10 different answers? Brian Town, CEO of Michigan Creative will talk about how &hellip; <a href=\"https:\/\/annarbor.wordcamp.org\/2019\/session\/creating-your-brand-and-the-killer-onliness-statement\/\">Continue reading <span class=\"assistive-text\">Creating your brand and the killer onliness statement<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4434646,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1566732600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[768],"footnotes":""},"session_track":[1279546],"session_category":[289],"class_list":["post-770","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-west","wcb_session_category-business"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/padIPa-cq","session_date_time":{"date":"August 25, 2019","time":"11:30 am"},"session_speakers":[{"id":"768","slug":"brian-town","name":"Brian Town","link":"https:\/\/annarbor.wordcamp.org\/2019\/speaker\/brian-town\/"}],"session_cats_rendered":"Business","_links":{"self":[{"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/4434646"}],"version-history":[{"count":1,"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/770\/revisions"}],"predecessor-version":[{"id":771,"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/770\/revisions\/771"}],"speakers":[{"embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/768"}],"wp:attachment":[{"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=770"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=770"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}