{"id":549,"date":"2019-07-05T13:43:24","date_gmt":"2019-07-05T13:43:24","guid":{"rendered":"https:\/\/2019.annarbor.wordcamp.org\/?post_type=wcb_session&#038;p=549"},"modified":"2019-07-10T20:03:01","modified_gmt":"2019-07-10T20:03:01","slug":"branding-basics","status":"publish","type":"wcb_session","link":"https:\/\/annarbor.wordcamp.org\/2019\/session\/branding-basics\/","title":{"rendered":"Branding Basics"},"content":{"rendered":"<div class=\"box box--md\">\n<div class=\"box__content\">\n<div class=\"markdown\">\n<p>Your brand reflects how your customers perceive you and what you offer them\u2026which is why it\u2019s so important to get it right. This talk will teach you how to define your target audience and how to create a brand for your WordPress site that connects with your customers and builds your business.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p>\u201cThe best way to predict the future is to create it\u201d \u2013Peter Drucker<\/p>\n<p>Interested in learning how to create a brand that will connect with your customers and build your business? We\u2019ll start with a basic approach to branding that can be used in the WordPress environment: answering the questions\u2013What is branding and why is it critical to your customers? What does your target audience look like and how does your brand connect to them? The format will include presentation mixed with questions and examples from the group.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your brand reflects how your customers perceive you and what you offer them\u2026which is why it\u2019s so important to get it right. This talk will teach you how to define your target audience and how to create a brand for &hellip; <a href=\"https:\/\/annarbor.wordcamp.org\/2019\/session\/branding-basics\/\">Continue reading <span class=\"assistive-text\">Branding Basics<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4434646,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1566663300,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[547],"footnotes":""},"session_track":[1279546],"session_category":[5002],"class_list":["post-549","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-west","wcb_session_category-marketing"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/padIPa-8R","session_date_time":{"date":"August 24, 2019","time":"4:15 pm"},"session_speakers":[{"id":"547","slug":"judy-hoffman","name":"Judy Hoffman","link":"https:\/\/annarbor.wordcamp.org\/2019\/speaker\/judy-hoffman\/"}],"session_cats_rendered":"Marketing","_links":{"self":[{"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/4434646"}],"version-history":[{"count":1,"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/549\/revisions"}],"predecessor-version":[{"id":550,"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/549\/revisions\/550"}],"speakers":[{"embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/547"}],"wp:attachment":[{"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=549"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=549"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}