{"id":9,"date":"2018-08-28T20:39:54","date_gmt":"2018-08-28T20:39:54","guid":{"rendered":"https:\/\/2019.annarbor.wordcamp.org\/sessions\/"},"modified":"2019-07-02T17:56:26","modified_gmt":"2019-07-02T17:56:26","slug":"sessions","status":"publish","type":"page","link":"https:\/\/annarbor.wordcamp.org\/2019\/sessions\/","title":{"rendered":"Sessions"},"content":{"rendered":"

More will be posted soon! We have an exciting line up of talks for all levels of WordPress users, from complete newcomers to experienced developers.<\/strong><\/p>\n\n\t

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\n\t\t\t\t\tKeynote: Using WordPress to Bridge the Digital Divide\t\t\t\t<\/h2>\n\n\t\t\t\t
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Josepha will take a brief look at the Digital Divide as it stands today and what current technological trends mean for it in the future. The talk will mainly be focused on what it takes to be literate in the digital landscape our students find themselves in and how WordPress can be used to build and perfect those skills.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tThink Before You Design Easy and Quick UX Considerations\t\t\t\t<\/h2>\n\n\t\t\t\t
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As a designer, you are sometimes so excited at the idea of creating something that you just start creating it. That\u2019s fine, but do you even know why you\u2019re creating it? Anybody can make a website \u201clook pretty\u201d, (ya I went there), dribbble is proof things can look great without making sense. When starting a design, there should always be a goal in mind that makes the project a success. Define that goal first and ask all the questions! Are you not sure of something? Ask a question! Bring out your inner 5yr old and ask as many questions as you need to make sure your design is the best it can be.<\/p>\n

In this talk, I\u2019ll go through a list of UX Considerations to look into before you even draw a box on your sketchpad with a pencil. I\u2019ll quickly glance over some basic topics such as User Research, User Empathy, User Interviews, accessibility and more. Each consideration will help you better shape your thinking towards a better overall design that will achieve your goals.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tTwo tools for a more sane WordPress development workflow\t\t\t\t<\/h2>\n\n\t\t\t\t
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I will share two tools that have changed how I work on WordPress sites. Roots.io\u2019s Bedrock and Sage 9 starter theme are a quick way to jump into more modern workflow. Both are packed with many tools and technologies, we will look at a handful of my favorites and how they have changed my work for the better.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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\n\t\t\t\t\tUsing Podcasts to Grow Your Business and Increase Your Bottom-line\t\t\t\t<\/h2>\n\n\t\t\t\t
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Podcasting is a growing medium and a perfect means to build a following around your service, product, or idea. In this session, you will learn how to use a branded podcast to build authority in an industry, learn more about your target audience, network with the right people, and make more sales.<\/p>\n

Podcasting is a growing medium and a perfect means to build a following around your service, product, or idea. In this session, you will learn how to use a branded podcast to build authority in an industry, learn more about your target audience, network with the right people, and make more sales.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tWeb Accessibility 101\t\t\t\t<\/h2>\n\n\t\t\t\t
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In this talk we will go over the basics of accessibility and building it into your website. We will cover accessibility principles (POUR: Perceivable, Operable, Understandable, Robust), using screen readers, and approaches to achieving accessibility guidelines.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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\n\t\t\t\t\t23 Tips for WordPress Beginners \u2026 or Things I Learned the Hard Way\t\t\t\t<\/h2>\n\n\t\t\t\t
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When I built my first WordPress sites I was learning on my own\u2026and made a lot of mistakes. Ok, so things weren\u2019t wrong, really, but several sites later, I\u2019ve learned a lot. I\u2019ve compiled a list of tips for set up, settings, shortcuts, saving time, and simplifying that I wish I had known sooner.<\/p>\n

From the gamut of how to name your database through to unchecking \u201cblock search engines from crawling this site,\u201d this talk will feature a list of somewhat random tips that can help make a WordPress website easier to build and easier to manage down the road. It includes recommendations for plugins and tools that can speed development and help keep you organized, plus a look at some of the settings options, and ways to improve your workflow. This talk is aimed at beginners, whether they be bloggers, developers or site managers. (Sorry, PHP programmers, you won\u2019t learn much!)<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tGetting Started with WPGraphQL\t\t\t\t<\/h2>\n\n\t\t\t\t
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Pairing a headless WordPress backend with a JS-powered single-page app frontend is rising in popularity. In this talk, we\u2019ll discover the advantages that GraphQL has over REST APIs, and build a single-page React app that fetches data from a WordPress backend using the super cool WPGraphQL plugin. \ud83d\ude80<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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In this talk, my mission is to briefly explain what GraphQL is and the advantages it has over REST APIs. I\u2019ll then do a live demo where we\u2019ll build a simple single-page React app that uses Apollo Client<\/a> to fetch the data it needs from a headless WordPress backend running WPGraphQL, then display it on the page. I\u2019d love for those who attend to leave with an awareness of the WPGraphQL project and a desire to use it to build super cool, fast and interactive things on the web! \ud83d\ude0a<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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\n\t\t\t\t\tHow Events Can Grow & Maintain Your Client Base\t\t\t\t<\/h2>\n\n\t\t\t\t
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Growing and keeping your client base can be difficult without new and inventive ideas to keep them coming back. Events change that; they provide a unique, personal, fun, and interactive way to show your customers that your business is the right one for them.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Events facilitate face-to-face interaction with customers, helping them to establish a much more personal, invested, and intimate relationship with your brand than what is possible in the digital space. Whether your business is large or small, events can help to grow and maintain your customer base. And the best part of it all is that a basic event is simple to plan, budget for, and execute. This talk is a guided explanation on different kind of events you can host for your customer base, how events can positively impact your brand, the basics to planning events for your business, and how marketing plays an integral role in the success of those events.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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\n\t\t\t\t\tWordPress & AI: A Not So Distant Future\t\t\t\t<\/h2>\n\n\t\t\t\t
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In this talk I explore ways to harness artificial intelligence (AI) within your WordPress site as well as imagine what role it plays for the future. Attendees will learn about ways to engage with visitors using chat bots, personalized content, automated search engine optimization (SEO) and more.<\/p>\n

Applying that logic what does the future look like? To answer that we will explore a not so distant future of the web, as well as changes to WordPress core to support these pioneering plugins and integrations.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tInspector Magic\t\t\t\t<\/h2>\n\n\t\t\t\t
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Do you ever wish you could modify the appearance of something on your WordPress site? Maybe a button color, a font-size, or even make something disappear all together? Come experience the magic of CSS and the browser inspector.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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This talk is meant to empower you to be able to make your own styling changes to your website using WordPress\u2019 Customizer. Often there are a few tweaks that we want to make to our sites that don\u2019t require programming a custom template or creating an entire child theme. Do you find yourself saying things like, \u201cI wish I could just change the buttons to blue\u201d or maybe \u201cI just wish I could make the title disappear on this page\u201d? CSS is very powerful and it is the magic behind what makes your site look great. Using Chrome\u2019s inspector tools, learn how to harness that magic to create specific modifications for your website.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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\n\t\t\t\t\tMaintaining Mental Health – A Haiku\t\t\t\t<\/h2>\n\n\t\t\t\t
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This talk will be fifteen minutes full of ways to maintain your mental health whether you\u2019re a freelancer, doing a big project, or even just in a busy stage of life.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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I\u2019ll give tips on how to maintain your sanity during the busiest stages of life, and through the toughest work projects.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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\n\t\t\t\t\tProtecting your DATA, Using Criminal Profiling Techniques to evaluate potential Espionage and Spy activity.\t\t\t\t<\/h2>\n\n\t\t\t\t
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We talk about protecting data. We talk about outside forces seeking to obtain our data by unconventional means.<\/p>\n

I will speak about PROTECTING or DATA that is stolen from trusted individuals within.<\/p>\n

We will focus on their psychological motivations, to identify the emotional precursors. Combining open-discussions, media, and PowerPoints, to illustrate, cultural adaptation, borderline personality disorder, psychological autopsy, precursors to ESPIONAGE, and SPYING.<\/p>\n

The presentation will give participants innovative insights to conduct psychological field profile\/assessments and verify potential risk factors. This presentation will outline the mental aspects regarding a Data Breaching and possible prevention Data Loss.<\/p>\n

In today\u2019s world of CYBER-RISK and CYBER-SECURITY, we sometimes forget about the individuals, or dare I say SUSPECTS behind the BREACH, ATTACH or THEFT. We neglect these individuals until it is too late, and the damage has been done.<\/p>\n

Individuals such as:<\/p>\n

EDWARD J. SNOWDEN The media hails him as a \u201cwhistleblower,\u201d but MR. SNOWDEN stole DATA belonging to the NSA and disseminated said data to individuals with unauthorized access.<\/p>\n

William Binney (NSA) \u2022Jose Ignacio Lopez (GM) Chief of productions accused of corporate espionage. \u2022Steven Louis Davis (Gillette) Pled guilty to theft of trade secrets<\/p>\n

Patricia Dunn (Hewlett-Packard) Involved in a spying scandal<\/p>\n

Ross Klein and Amar Lalvani (Starwood Hotels) downloaded confidential Starwood information to use later at Hilton.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tUsing a content creation checklist to manage your blogging editorial calendar\t\t\t\t<\/h2>\n\n\t\t\t\t
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I started a simple blogging project about 18 months ago as a way to recover from near-burnout as a graphic designer at a day job and as a freelancer. I wanted a fun project that would let me play and be creative. But of course, I\u2019m a designer who specializes in brand management, so this little play-project turned into an experiment in building a brand to establishing myself as an authority in the niche I chose to play in (stationery supplies, art journaling, paper, and pens).<\/p>\n

Imagine my surprise when this little play project took off and I suddenly had an audience clamoring for more and more content from me. I had to figure out a way to publish these in-depth, long-form articles on the website while nurturing this growing community who was hungry for more content from me. I also had to figure out how to squeeze in content creation, website design, and learning about SEO and marketing while still holding down a day job that keeps me away from home for 12 hours a day.<\/p>\n

That\u2019s where my organizing and time management skills came in. I devised a way to chip away at content creation using a detailed checklist and editorial calendar. As a designer and writer, I have no desire to learn how to code \u2013 but that doesn\u2019t mean I can\u2019t have a beautiful, functional, and effective WordPress blog.<\/p>\n

I\u2019m not a professional blogger, but my blog is making me some extra money and I\u2019m having fun learning new ways to use content to make more money.<\/p>\n

I\u2019m not a project manager, but I\u2019ve had to learn how to manage this community of like-minded \u201cnerds\u201d and keep content creation on track and publish regular articles and about seven million other things all at once.<\/p>\n

I\u2019m not a marketing guru, but I had to learn how to leverage SEO and grassroots marketing tactics to spread the word and grow a following.<\/p>\n

I\u2019m not a coder or WordPress developer, but I sure can use the features of a theme to make it do what I need it to do without having to touch a single line of code.<\/p>\n

I\u2019m just a girl with a blog who had figured things out along the way and I wonder if there are others who might learn a thing or two from my methods.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tJAMstacking WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t
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This talk covers how to setup your WordPress website to support the JAMstack. The JAMstack is growing in popularity for architecting modern websites and applications. JAM stands of JavaScript + APIs + Markdown. Benefits of using this stack include improved performance and security.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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The JAMstack is a popular phrase for building modern websites and applications using JavaScript + APIs + Markdown. This stack is very popular as it provides improved performance and security. By using this stack, developers can deliver rich user experiences at scale. This will cover general use cases for the JAMstack with WordPress and how to get started. This talk will also include helpful file architecture and scripts to improve the development experience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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\n\t\t\t\t\tThe Unpredictable Value of Community\t\t\t\t<\/h2>\n\n\t\t\t\t
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I\u2019ve been amazed at the variety of ways the WordPress community has impacted my life. I\u2019ll shares my experiences with a goal toward inspiring others to get involved.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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In this talk, I explore the positive impact of being part of a community, including both the value to the individual as well as those around them. It will cover various social benefits like global friendships, having an office environment even if you work on your own, and network of professionals to manage challenges with. Beyond that, I\u2019ll also discuss the increased job and volunteer opportunities that can change lives.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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\n\t\t\t\t\tWeb Accessibility: A Visual Case Study\t\t\t\t<\/h2>\n\n\t\t\t\t
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Web Accessibility. You hear everyone talking about it. You know you need to be working on this. Maybe you don\u2019t know where to start? See what the Detroit Zoo has done to make their website more accessible. This talk will be very visual and feature before and after screenshots.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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  1. We will do a very quick overview of what web accessibility is.<\/li>\n
  2. Then we will go right into how the Detroit Zoo did audits and testing, developed a plan of action, and then overhauled their website to be more accessible. There will be lots of before and after visuals to help you imagine and understand how this actually looks on your websites.<\/li>\n
  3. We will also talk about ongoing challenges and maintenance.<\/li>\n
  4. Last, we will share a few helpful links and resources.<\/li>\n<\/ol>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
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    \n\t\t\t\t\tBlogging and Content Creation: Why words matter!\t\t\t\t<\/h2>\n\n\t\t\t\t
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    Can you find 2 extra hours a week where, if spent diligently, will promote your brand, drive your social media, and make you look amazing? Of <\/strong>course you can! This is what a properly executed blog can do for any personal or professional brand. Discover how to easily create and promote great content.<\/strong><\/p>\n

    You are an expert! You know what you are talking about when it comes to your business and your industry. You regularly answer questions, solve problems, and educate people. It comes naturally to you because it is your world. How many people could benefit from your knowledge? How many more people could you help if your knowledge could jump out of your head and onto a website?<\/p>\n

    The answer is A LOT! If those people are converted into clients, even better! So, how does that happen?<\/p>\n

    Blogging on your website has some amazing advantages beyond adding those all-mighty key words and phrases to your SEO. Content re-purposing can save you countless hours and promote your brand to new heights of awareness. Strategically marketed articles can grab market mind-share. Your brand can appear all over the place by investing just a couple hours a week on creating killer content.<\/p>\n

    This presentation will include the following: 1. Developing an easy system for content creation. 2. Ways to re-purpose content to save time and increase your brand. 3. Do’s and Don’ts for outsourcing content creation<\/p>\n

    At the end of the presentation, participants will have a list of great blog topics for their business and industry, plus a plan in place to produce the content and use it for marketing.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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    \n\t\t\t\t\tDesigning against Domestic Violence\t\t\t\t<\/h2>\n\n\t\t\t\t
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    The reality of domestic violence doesn\u2019t disappear when people leave enter the digital world. Abusers use technology to exploit and control their victims, meaning that technologists have a responsibility to ensure that users of our products are empowered to protect their safety. How can we build our products to prevent interactions that are harmful and dangerous, and encourage ones that are honest and positive? There is no silver bullet, but thoughtful considerations and small changes while designing and building products make meaningful contributions to people\u2019s safety. This talk will explore how to consider the reality of violence, design against abuse, and identify and provide intervention points.<\/p>\n

    This presentation will deal explicitly with domestic violence and may be triggering for some attendees. Please do not hesitate to leave the room at any time should you need to.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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    \n\t\t\t\t\tDon’t Make This Same Mistake! This is Why Many Business Don’t Succeed.\t\t\t\t<\/h2>\n\n\t\t\t\t
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    The world is full of many businesses! Some succeed and go on to find extreme success in helping others with their products and services. Others, fail miserably. In this session, we\u2019ll analyze the best and worst of many businesses and see why some succeeded, and why others didn\u2019t.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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    Many aspiring entrepreneurs starting out have the same mentality when it comes to their business ventures. They believe that their solution will benefit everyone that they want to reach in their particular market. In reality, their beliefs aren\u2019t as it seems. There\u2019s a bigger piece to the puzzle that is missing. We want seek to assist those entrepreneurs in not making that same mistake again.<\/p>\n

    In the first half of the session, we will analyze the worst and the best of businesses in the past. Then, we will have attendees branch off to create businesses of their own, avoiding the issues people had in the past, ensuring their success.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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    \n\t\t\t\t\tFireside Chat\t\t\t\t<\/h2>\n\n\t\t\t\t
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    \n\t\t\t\t\tBuild your WordPress Dream Team\t\t\t\t<\/h2>\n\n\t\t\t\t
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    When it comes time to scale your WordPress business, how do you find and hire the right people? Save yourself time, money, and headaches by streamlining your hiring process to meet designers and developers who have the skills you need and fit your company culture!<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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    A growing business is every entrepreneur\u2019s dream, but keeping up with staffing demands can present a unique challenge. One of the biggest struggles I have faced in scaling my WordPress design and development team is finding the right people!<\/p>\n

    Hiring the right people is instrumental to successfully scaling your team, but how do you find them? When candidates look good on paper, how do you truly test their skills? How do you determine if they are a good fit for your company culture? And once you have found the right team members, how do you retain them for the long term?<\/p>\n

    We will talk about:<\/p>\n