Because Words Matter! I am a lover of words and nothing makes me more happy than to find the exact right word or phrase for a situation (even if that word is sometimes a swear word–GASP!) I also love making up words, Like Zeedia! I have over 20 years of experience as a writer, editor, blogger, and social media content creator and manager. I approach writing as a story teller and always infuse brand into any writing project for a client. What emotional connection are we making? What story are we telling? When I am not working I am reading (no surprise there), hiking, camping, baking and napping–Sometimes all of those things in one day. Oh, and I love to tell a good story around the campfire.