In 2019 we don’t just compete with our peers in search. The knowledge Graph has arrived, and it is dominated by schema and structured data. Google is now a portal for search and our direct competition online.
Google has slowly migrated away from traditional search and pushed further into a world that is controlled by artificial intelligence and structured data. Few marketers have acknowledged this shift and adapted to Google’s usage of advanced SEO techniques.
While many marketers are starting to think about popular topics such as AI and voice search, they are missing the underlying code base that will help prepare them for the new world of digital marketing and search.
The search results page is evolving, and it is shifting even faster for certain types of queries. Will you be prepared?
Learning Objectives:
- Learn the basic elements of schema and how Google uses structured data to better understand your website and how it relates to a user’s search queries.
- Learn what exactly schema is available for the healthcare industry and how this applies to your website content.
- Learn the action steps necessary to prepare your organization for schema identification, implementation, and validation.