When you’re pitching a potential client a project, you’re asking them to risk their time and money.
By utilizing the Joyride model, you’ll not only lower risk and gain the trust of your potential clients. You’ll also win more projects not for being the cheapest, but because you’re the best option.
What’s harder than asking somebody who’s never paid you to pay you $1?
While most creatives are willing to gamble on the traditional sales approach of wasting countless hours in writing and revising proposals, Hien Lam and Matt Hansen, co-founder of Huck Finch, believes there’s a better way. They call their concept “joyrides,” which involves short-term, lower-cost workshop experiments with clients that validate ideas before anyone writes a line of code or crafts a page of marketing material. Joyrides are a way to charge for a small, fixed-price engagement that delivers a huge amount of value to a client while preparing them to invest in a much larger engagement.
In this talk, they’ll share how anyone, regardless of industry, can put this concept to use to de-risk projects, validate customer vision, and build trust with clients.
Do you create custom proposals for your clients? Do you have to continuously slash the price of your creative work just so a potential client will say yes?
If so, then let’s take a joyride together!