Build a strategy to transform your organization to create content on a regular basis. Learn how to sell your business stakeholders on the importance of SEO, accessibility, and content creation. Set yourself apart from the crowd and show your expertise in the market.
In this talk, I’ll walk through the steps that I’ve taken to change and develop our content strategy at an organizational level. I’ll walk through the process needed to make a cultural shift to create more content and how to get “buy-in” from your stakeholders to create blog posts.
This talk will cover:
- Writing about what you know
- Building Target Personas
- How to build a bank for Evergreen content
- Choosing the voice of your blog (what should be in your content style guide)
- Developing an editorial calendar
- How to promote your blog through SEO, schema, and accessibility
- How to measure success
I’ll cover how to do this with WordPress, talk about blogging best practices, keyword research, SEO, search engine competition, and A/B testing.
I’ll also talk about how to deal with internal politics about culture shifts and how to generate buy-in by highlighting the whole picture and focusing on the goals.