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How Events Can Grow & Maintain Your Client Base

Growing and keeping your client base can be difficult without new and inventive ideas to keep them coming back. Events change that; they provide a unique, personal, fun, and interactive way to show your customers that your business is the right one for them.

Events facilitate face-to-face interaction with customers, helping them to establish a much more personal, invested, and intimate relationship with your brand than what is possible in the digital space. Whether your business is large or small, events can help to grow and maintain your customer base. And the best part of it all is that a basic event is simple to plan, budget for, and execute. This talk is a guided explanation on different kind of events you can host for your customer base, how events can positively impact your brand, the basics to planning events for your business, and how marketing plays an integral role in the success of those events.

Finding your next project: How to manage a sales pipeline for developers.

It can be intimidating for developers or startup agencies to find new business. What happens when you’ve already exhausted your personal network and you’re still looking for that next project? I’m here to show you how to get it done, stay sane, and have a little fun doing it.

Developers and small agencies typically don’t have the luxury of hiring an individual for sales, much less an entire team. Still, business development is crucial. In this session, I break down some simple and effective sales techniques that you can start tomorrow. We’ll touch on how to manage a pipeline, where to find new opportunities, and some ways to build your brand and marketing. Many developers are natural introverts, but I am living proof that introversion isn’t a handicap when building sales. If you’re a tech-minded business owner who wants to grow your business but doesn’t particularly care for sales — this session is for you!

Don’t Make This Same Mistake! This is Why Many Business Don’t Succeed.

The world is full of many businesses! Some succeed and go on to find extreme success in helping others with their products and services. Others, fail miserably. In this session, we’ll analyze the best and worst of many businesses and see why some succeeded, and why others didn’t.

Many aspiring entrepreneurs starting out have the same mentality when it comes to their business ventures. They believe that their solution will benefit everyone that they want to reach in their particular market. In reality, their beliefs aren’t as it seems. There’s a bigger piece to the puzzle that is missing. We want seek to assist those entrepreneurs in not making that same mistake again.

In the first half of the session, we will analyze the worst and the best of businesses in the past. Then, we will have attendees branch off to create businesses of their own, avoiding the issues people had in the past, ensuring their success.

Build your WordPress Dream Team

When it comes time to scale your WordPress business, how do you find and hire the right people? Save yourself time, money, and headaches by streamlining your hiring process to meet designers and developers who have the skills you need and fit your company culture!

A growing business is every entrepreneur’s dream, but keeping up with staffing demands can present a unique challenge. One of the biggest struggles I have faced in scaling my WordPress design and development team is finding the right people!

Hiring the right people is instrumental to successfully scaling your team, but how do you find them? When candidates look good on paper, how do you truly test their skills? How do you determine if they are a good fit for your company culture? And once you have found the right team members, how do you retain them for the long term?

We will talk about:

  • Where to look for good people (they could be hiding right under your nose!)
  • Vetting potential new hires (they talk the talk, but can they walk?)
  • Fostering a company culture that makes people love working for you (once you’ve found them, keep them!)
  • Subcontracting to fill staffing gaps

Blogging for Your Organization

Build a strategy to transform your organization to create content on a regular basis. Learn how to sell your business stakeholders on the importance of SEO, accessibility, and content creation. Set yourself apart from the crowd and show your expertise in the market.

In this talk, I’ll walk through the steps that I’ve taken to change and develop our content strategy at an organizational level. I’ll walk through the process needed to make a cultural shift to create more content and how to get “buy-in” from your stakeholders to create blog posts.

This talk will cover:

  • Writing about what you know
  • Building Target Personas
  • How to build a bank for Evergreen content
  • Choosing the voice of your blog (what should be in your content style guide)
  • Developing an editorial calendar
  • How to promote your blog through SEO, schema, and accessibility
  • How to measure success

I’ll cover how to do this with WordPress, talk about blogging best practices, keyword research, SEO, search engine competition, and A/B testing.

I’ll also talk about how to deal with internal politics about culture shifts and how to generate buy-in by highlighting the whole picture and focusing on the goals.