{"id":3640,"date":"2017-09-19T00:15:01","date_gmt":"2017-09-19T04:15:01","guid":{"rendered":"https:\/\/2017.annarbor.wordcamp.org\/?post_type=wcb_session&#038;p=3640"},"modified":"2017-10-02T17:37:42","modified_gmt":"2017-10-02T21:37:42","slug":"podcast-roi-how-determine-if-your-podcast-is-worth-it","status":"publish","type":"wcb_session","link":"https:\/\/annarbor.wordcamp.org\/2017\/session\/podcast-roi-how-determine-if-your-podcast-is-worth-it\/","title":{"rendered":"Podcast ROI: How to determine if your podcast is worth it"},"content":{"rendered":"<p>Podcasting is a steadily growing medium and a perfect way to build a following around your service, product, or brand. But how do you determine the return on investment for your podcast? Most people define success by download numbers or ad sponsorship revenue. In this session, you\u2019ll receive 9 different ways to determine the success of your podcast.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podcasting is a steadily growing medium and a perfect way to build a following around your service, product, or brand. But how do you determine the return on investment for your podcast? Most people define success by download numbers or &hellip; <a href=\"https:\/\/annarbor.wordcamp.org\/2017\/session\/podcast-roi-how-determine-if-your-podcast-is-worth-it\/\">Continue reading <span class=\"assistive-text\">Podcast ROI: How to determine if your podcast is worth it<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":9449600,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1507989000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[3642],"footnotes":""},"session_track":[289,867339],"session_category":[],"class_list":["post-3640","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business","wcb_track-west-conference-room"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p83Bmu-WI","session_date_time":{"date":"October 14, 2017","time":"9:50 am"},"session_speakers":[{"id":"3642","slug":"jeff-large","name":"Jeff Large","link":"https:\/\/annarbor.wordcamp.org\/2017\/speaker\/jeff-large\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/annarbor.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/3640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/annarbor.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/annarbor.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/9449600"}],"version-history":[{"count":3,"href":"https:\/\/annarbor.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/3640\/revisions"}],"predecessor-version":[{"id":3876,"href":"https:\/\/annarbor.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/3640\/revisions\/3876"}],"speakers":[{"embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/3642"}],"wp:attachment":[{"href":"https:\/\/annarbor.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=3640"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=3640"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=3640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}