{"id":1539,"date":"2016-07-22T11:17:08","date_gmt":"2016-07-22T15:17:08","guid":{"rendered":"https:\/\/2016.annarbor.wordcamp.org\/?post_type=wcb_session&#038;p=1539"},"modified":"2016-10-26T09:20:28","modified_gmt":"2016-10-26T13:20:28","slug":"creating-an-effective-wordpress-website","status":"publish","type":"wcb_session","link":"https:\/\/annarbor.wordcamp.org\/2016\/session\/creating-an-effective-wordpress-website\/","title":{"rendered":"Creating an Effective WordPress Website"},"content":{"rendered":"<p>Effective websites not only attract more traffic but they convert that traffic into leads and sales \u2013 and they measurably improve customer relations and retention.<\/p>\n<p>Tech trends may come and go, but savvy business practices significantly advance your business outcomes.<\/p>\n<p>Topics addressed will be:<\/p>\n<ul>\n<li>Findability<\/li>\n<li>Conversion<\/li>\n<li>Retention<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Effective websites not only attract more traffic but they convert that traffic into leads and sales \u2013 and they measurably improve customer relations and retention. Tech trends may come and go, but savvy business practices significantly advance your business outcomes. &hellip; <a href=\"https:\/\/annarbor.wordcamp.org\/2016\/session\/creating-an-effective-wordpress-website\/\">Continue reading <span class=\"assistive-text\">Creating an Effective WordPress Website<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1404502,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1476543900,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"http:\/\/www.keystonemedia.net\/2016\/10\/02\/ann-arbor-wordcamp-effective-wordpress-websites\/","_wcpt_session_video":"","_wcpt_speaker_id":[1496],"footnotes":""},"session_track":[289,867339],"session_category":[],"class_list":["post-1539","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business","wcb_track-west-conference-room"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6VVaR-oP","session_date_time":{"date":"October 15, 2016","time":"11:05 am"},"session_speakers":[{"id":"1496","slug":"annie-wolock","name":"Annie Wolock","link":"https:\/\/annarbor.wordcamp.org\/2016\/speaker\/annie-wolock\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/annarbor.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/annarbor.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/annarbor.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/annarbor.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1539\/revisions"}],"predecessor-version":[{"id":2598,"href":"https:\/\/annarbor.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1539\/revisions\/2598"}],"speakers":[{"embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/1496"}],"author":[{"embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/a2annie"}],"wp:attachment":[{"href":"https:\/\/annarbor.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1539"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=1539"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=1539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}