{"id":1533,"date":"2016-07-22T11:12:07","date_gmt":"2016-07-22T15:12:07","guid":{"rendered":"https:\/\/2016.annarbor.wordcamp.org\/?post_type=wcb_session&p=1533"},"modified":"2016-07-22T11:40:42","modified_gmt":"2016-07-22T15:40:42","slug":"your-theme-does-not-dictate-your-business","status":"publish","type":"wcb_session","link":"https:\/\/annarbor.wordcamp.org\/2016\/session\/your-theme-does-not-dictate-your-business\/","title":{"rendered":"Your Theme Does Not Dictate Your Business"},"content":{"rendered":"

There is a difference between sales marketing and marketing a product because it\u2019s based on a content management system. WordPress Theme Demonstrations are a primary example of what I\u2019m talking about here.<\/p>\n

My first WordPress theme problem comes from the demonstration itself. Sure it looks pretty, but how is it built. Am I going to install 400 plugins to make the homepage work? Do I have to buy a plugin, that the developer built, in order to use the WordPress theme in the first place? Am I required to switch religions and claim a new faith in order to change church themes? These are real problems new WordPress users have.<\/p>\n","protected":false},"excerpt":{"rendered":"

There is a difference between sales marketing and marketing a product because it\u2019s based on a content management system. WordPress Theme Demonstrations are a primary example of what I\u2019m talking about here. My first WordPress theme problem comes from the … Continue reading Your Theme Does Not Dictate Your Business<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":10822062,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1476540900,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1317],"footnotes":""},"session_track":[867592,5545],"session_category":[],"class_list":["post-1533","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-assembly-hall","wcb_track-user"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6VVaR-oJ","session_date_time":{"date":"October 15, 2016","time":"10:15 am"},"session_speakers":[{"id":"1317","slug":"russell-aaron","name":"Russell Aaron","link":"https:\/\/annarbor.wordcamp.org\/2016\/speaker\/russell-aaron\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/annarbor.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/annarbor.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/annarbor.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/annarbor.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1533\/revisions"}],"predecessor-version":[{"id":1549,"href":"https:\/\/annarbor.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1533\/revisions\/1549"}],"speakers":[{"embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/1317"}],"author":[{"embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/geekstreetwp"}],"wp:attachment":[{"href":"https:\/\/annarbor.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1533"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=1533"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/annarbor.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=1533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}