\n\t\t\t\t\tSelling and Managing WordPress Projects – Panel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Kyle Maurer<\/a>, Kevin Skarritt<\/a>, Thomas Stirling<\/a>, Ian Wilson<\/a> in Business, Pond.<\/p>\t\t\t\t\t
\t\t\t\t\tSo you can create awesome stuff with WordPress. Beautiful sites, stable solutions, compelling content, impressive results. But that is only one piece of the puzzle that is making money selling WordPress services. Also of critical importance is the need to be able to\u00a0sell<\/em> those services and then successfully manage the projects so that they complete on time and to the client’s satisfaction.<\/p>\nIn this panel, veteran project managers will share their expertise and answer your questions about the topics of successfully selling services and properly planning projects so that everyone wins and costly mistakes are avoided.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tHow to build an email list and generate qualified leads using WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by AJ Morris<\/a> in Assembly Hall, Business.<\/p>\t\t\t\t\t
\t\t\t\t\tInbound Marketing is the new buzz word these days. People want to create an audience, brand for themselves. Learn through proven techniques to discover which tools you can use to help accelerate your blog to create the audience you want for the products you sell. You’ll hear first war torn stories and walk away with an action plan of how to get started with an actionable plan to build an audience.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t- \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\tBuilding Software that Sells and Scales – Panel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Chris Christoff<\/a>, Justin Ferriman<\/a>, Adam Warner<\/a>, Rebecca Gill<\/a> in Business, Pond.<\/p>\t\t\t\t\t
\t\t\t\t\tSelling open source software is challenging. It can be complicated and confusing to navigate the premium WordPress product landscape for even veteran entrepreneurs. However, some have managed to do this pretty well and this panel discussion will feature some of those developers and business owners who’ve learned important lessons about what works and what does not when it comes to creating products people want to buy and also creating products that can sustain a business long term.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tHiring, Firing and Subcontracting: What We’ve Learned – Panel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Ross Johnson<\/a>, Adam Silver<\/a>, Cory Miller<\/a>, Rebecca Gill<\/a> in Business, Pond.<\/p>\t\t\t\t\t
\t\t\t\t\tFor small businesses, one of the biggest and most overwhelming challenges is often the finding, managing and letting go of employees or subcontractors. This panel will consist of experts who’ve experienced first hand the pains of hiring the wrong people as well as the benefits of hiring well. There will be open Q&A on the topics of when to hire, what to hire for, when to fire, finding good talent and getting the most out of existing human resources.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tOrganizing WordPress Events – Panel\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Kyle Maurer<\/a>, Sarah Collins<\/a>, Angela Bergman<\/a>, Michelle Schulp<\/a> in Pond, User.<\/p>\t\t\t\t\t
\t\t\t\t\tDo you currently assist with the organization or WordPress meetups, WordCamps or other events? Or are you interested in getting involved with one or starting your own? This panel discussion will consist of several veteran WordPress event organizers ready to answer any and all questions you may have.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tVersion Control Workshop\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Joel Worsham<\/a> in Developer, Wolverine.<\/p>\t\t\t\t\t
\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t- \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\tFinal Considerations\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Ross Johnson<\/a> in Pendleton, User.<\/p>\t\t\t\t\t\t\t\t\t\tWrapping up the fundamentals series, this session will cover the following important topics:<\/p>\n
\n- Security<\/li>\n
- Backups<\/li>\n
- Updates<\/li>\n<\/ul>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\tGetting Advanced\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Angela Samuels<\/a> in Pendleton, User.<\/p>\t\t\t\t\t
\t\t\t\t\tAt this point in the fundamentals series, we should be ready to begin extending WordPress. So we will now dive into:<\/p>\n
\n- Plugins<\/li>\n
- Themes<\/li>\n<\/ul>\n\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t- \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\tGetting Dialed In\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Seth Alling<\/a> in Pendleton, User.<\/p>\t\t\t\t\t
\t\t\t\t\tBuilding on the previous fundamentals sessions, for this hour we will explore:<\/p>\n
\n- Visually customizing your site<\/li>\n
- Menus and widgets<\/li>\n
- Users and settings<\/li>\n<\/ul>\n\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t- \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\tGetting Acclimated to WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Anthony Montalbano<\/a> in Pendleton, User.<\/p>\t\t\t\t\t
\t\t\t\t\tIn this fundamentals session we will cover:<\/p>\n
\n- A tour of the WordPress editor<\/li>\n
- Explain post types<\/li>\n
- Explain taxonomies, comments and media<\/li>\n<\/ul>\n\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t- \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\tWordPress Introduction\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Peter Shackelford<\/a> in Pendleton, User.<\/p>\t\t\t\t\t
\t\t\t\t\tThis fundamentals session will cover the following topics:<\/p>\n
\n- WordPress.com vs. WordPress.org<\/li>\n
- The basics of WordPress hosting<\/li>\n
- A tour of the WordPress dashboard<\/li>\n
- Getting started publishing content<\/li>\n<\/ul>\n\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t- \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\tExplode Your WordPress Business!\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Steve Bennett<\/a>, Kevin Skarritt<\/a> in Amphitheatre, Business.<\/p>\t\t\t\t\t
\t\t\t\t\tExpand your role and grow your business within the world of Word Press. In this session, you’ll learn to:<\/span><\/p>\n\u00a0\u00a0\u00a0 – Triple your average sale<\/span><\/p>\n\u00a0\u00a0\u00a0 – Sell services that you’re not currently offering – while focusing on what you do best<\/span><\/p>\n\u00a0\u00a0\u00a0 – Have a higher level of perceived authority with your clients<\/span><\/p>\n\u00a0\u00a0\u00a0 – Garner “guru” status<\/span><\/p>\n\u00a0\u00a0\u00a0 – Become a full-service agency (if you want to)<\/span><\/p>\n… All by making one simple change to the conversation!<\/span><\/p>\nWant to be bigger?<\/span><\/p>\nWant to see more for your role? <\/span><\/p>\nWant to learn to control and evolve the conversation with your clients?<\/span><\/p>\nSteve Bennett and Kevin Skarritt will walk you through the process of how leading with brand strategy can take your business to dizzying new heights.<\/span><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t- \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\tI want the REMOTE: Business, culture and hiring for the remote world\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Krystle Herbrandson<\/a> in Assembly Hall, Business.<\/p>\t\t\t\t\t
\t\t\t\t\tWhether you’re looking to secure a remote position or hire one, this will be the session for you. Come learn tips and tricks for recruiting, onboarding and developing remote teams.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t- \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\tInsider Secrets For Getting Timely Support For Premium Themes & Plugins\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Justin Ferriman<\/a> in User, West Conference Room.<\/p>\t\t\t\t\t\t\t\t\t\tJustin reveals the fool-proof way to get your premium theme & plugin issues resolved in a timely manner. Cut your resolution time in half with these simple steps!<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t- \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\tMastering the Design Approval Process\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Ross Johnson<\/a> in Assembly Hall, Designer.<\/p>\t\t\t\t\t\t\t\t\t\tMake the logo bigger, move the sidebar to the left, I don’t like that shade of blue, the font is too big… If you’re working on the web and play any part on the design or interface of a project then you know how difficult the design approval process can be. How can you get something approved if everyone has different tastes?<\/p>\nIn this talk I describe a process that dramatically reduces approval challenges. I cover the steps I take to establish expertise, squash fights over aesthetic preferences and reduce the amount of effort required to get a design approved.<\/p>\n
This process is so effective we rarely have more than one round of revisions and the first round typically takes less than 30 minutes to complete.<\/span><\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tDon’t Be A Search Engine Optimist\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Angela Bergman<\/a> in Amphitheatre, Business.<\/p>\t\t\t\t\t\t\t\t\t\tEveryone hears they should be using SEO on their website, but what does that really mean? Angie will walk you through the important basics anyone can do to help their websites get better ranking, without the smoke and mirrors act.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t- \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\tGetting Off the Factory Floor: Doing What You Love and Getting Paid for It\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Adam Warner<\/a> in Business, West Conference Room.<\/p>\t\t\t\t\t\t\t\t\t\tAdam left college with a degree in Advertising Design and went straight to work on the factory floor making office furniture. It wasn\u2019t the life he\u2019d imagined but having been raised in a blue collar family, he was taught that a strong work ethic would make you invaluable to \u201cthe company\u201d and \u201cthey\u201d would provide the financial security and stability needed to raise a family and enjoy life. In other words, this meant working in the same stark metal building for 30 years with 20 minute lunch breaks and two weeks vacation in the summer.<\/p>\n
In this session Adam will detail how he discovered WordPress and the open source community, the many businesses that he\u2019s started and failed at, and how he\u2019s utilized these experiences to continually fuel his entrepreneurial spirit and create his own path to a work\/life balance and how you can too.<\/p>\n
No matter what your passion, WordPress can be an integral tool to helping you achieve your dreams and success in your own business.<\/p>\n
\u201cIt’s hard to beat a person who never gives up.\u201d
\n\u2015 Babe Ruth<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t- \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\tI \u2764\ufe0f Code Reviews and So Can You\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Brian Richards<\/a> in Assembly Hall, Developer.<\/p>\t\t\t\t\t
\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t- \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\tCreating an Effective WordPress Website\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Annie Wolock<\/a> in Business, West Conference Room.<\/p>\t\t\t\t\t
\t\t\t\t\tEffective websites not only attract more traffic but they convert that traffic into leads and sales \u2013 and they measurably improve customer relations and retention.<\/p>\n
Tech trends may come and go, but savvy business practices significantly advance your business outcomes.<\/p>\n
Topics addressed will be:<\/p>\n
\n- Findability<\/li>\n
- Conversion<\/li>\n
- Retention<\/li>\n<\/ul>\n\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t- \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\tWhere to Find the Right WordPress Help For You\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Rich Robinkoff<\/a> in Assembly Hall, User.<\/p>\t\t\t\t\t
\t\t\t\t\tAs someone new to WordPress, getting all the answers to questions you have in building and enhancing your site can be a challenge. I am here to help break it down for you and give you some direction.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t- \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\tA Behavior-oriented Approach to Design and Function\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Alex Beaudin<\/a> in Amphitheatre, Designer.<\/p>\t\t\t\t\t
\t\t\t\t\tI will discuss a user-oriented design approach from the perspective of a social scientist, rather than a designer or developer. Based on my experiences as a project manager and practicing anthropologist, I will cover what an understanding of human behavior and practice has to offer on the topics of user interface, user experience, and usability design.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t- \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\tYour Theme Does Not Dictate Your Business\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Russell Aaron<\/a> in Assembly Hall, User.<\/p>\t\t\t\t\t
\t\t\t\t\tThere is a difference between sales marketing and marketing a product because it\u2019s based on a content management system. WordPress Theme Demonstrations are a primary example of what I\u2019m talking about here.<\/p>\n
My first WordPress theme problem comes from the demonstration itself. Sure it looks pretty, but how is it built. Am I going to install 400 plugins to make the homepage work? Do I have to buy a plugin, that the developer built, in order to use the WordPress theme in the first place? Am I required to switch religions and claim a new faith in order to change church themes? These are real problems new WordPress users have.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tEcommerce Fundamentals\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Andrew Wikel<\/a> in Amphitheatre, User.<\/p>\t\t\t\t\t
\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\tRightsizing your WordPress Site Build: Knowing when to do it yourself, hire a freelancer, or a WordPress agency\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Karim Marucchi<\/a> in Assembly Hall, Business.<\/p>\t\t\t\t\t
\t\t\t\t\tCome take a behind-the-scenes look at how enterprise service providers manage their client accounts, with specific tips on how you can implement those practices on even your smallest projects.<\/p>\n
Have you had a specific client management problem that you weren\u2019t sure how to resolve? Have you noticed a trend among a few of your last challenging projects that seems to be hindering your \u201cproject profitability\u201d? Then this session is for you. This session will focus on techniques large-scale agencies use to give a white-glove client experience while controlling scope creep.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tMore Core Functions You (Maybe) Don\u2019t Know Exist\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Nicole Arnold<\/a> in Developer, West Conference Room.<\/p>\t\t\t\t\t
\t\t\t\t\tThe WordPress codebase contains thousands of functions, including many hidden gems that are often overlooked, virtually unknown, or just not talked about. We\u2019ll cover a variety of WordPress core functions that you may not know exist. Regardless of your experience as a developer, you\u2019ll learn a variety of new gems you can use every day. If you\u2019ve enjoyed the \u201cCore Functions You (Maybe) Don\u2019t Know Exist\u201d sessions in the past, come back to explore even more new functions.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t- \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\tWP Battles: Webmaster vs. Hacker\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Kyle Maurer<\/a>, Adam Silver<\/a> in Amphitheatre, User.<\/p>\t\t\t\t\t\t\t\t\t\tThe Internet is a battleground. It’s true. Every minute of every day, a war is being fought. This is a war between the owners of every website in existence and the nefarious hackers seeking to circumvent any and all protective layers in order to gain control of the digital property of others to use for their own malicious intent. There is no end in sight to this struggle. It is one in which we must all engage no matter how serious or trivial our purposes may be.<\/p>\n
This session will take you\u00a0into the depths of this conflict where you will witness firsthand the tactics and strategies employed by both sides to gain the upper hand. You will learn the methods used by hackers to bypass security and compromise websites. You will also see how experienced webmasters protect and defend their sites from invisible enemies.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t- \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\tImmediately Practical Ways to Use the WP REST API\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Brian Richards<\/a> in Amphitheatre, Developer.<\/p>\t\t\t\t\t\t\t\t\t\tLet\u2019s walk through a few common AJAX patterns and compare how they look and work using the WP REST API instead of custom admin-ajax hooks and functions.<\/p>\n
Specifically, we\u2019ll look at code samples for infinite scolling\/load more buttons, look-ahead search, and interacting with a totally custom data set (custom post type and custom post meta).<\/p>\n
Throughout the process we\u2019ll talk about what you get for free from the REST API, what you have to build yourself, and review real, working code so that you can build smarter and faster solutions.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t- \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\tAmp it UP! Using Google Accelerated Mobile Pages with WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tPresented by Mike Hale<\/a> in User, West Conference Room.<\/p>\t\t\t\t\t
\t\t\t\t\tGoogle is pushing Accelerated Mobile Pages (AMP) in a big way. AMP pages restrict what you can do all for the sake of performance on mobile devices. In this talk we’ll cover the basics of AMP, how it’s different than mobile-ready and responsive design, and the plugins you’ll need to take advantage of AMP on your WordPress site.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t- \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tSlides\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\tIf I Knew Then What I Know Now\t\t\t\t<\/h2>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
Presented by Kyle Maurer<\/a>, Kevin Skarritt<\/a>, Thomas Stirling<\/a>, Ian Wilson<\/a> in Business, Pond.<\/p>\t\t\t\t\t So you can create awesome stuff with WordPress. Beautiful sites, stable solutions, compelling content, impressive results. But that is only one piece of the puzzle that is making money selling WordPress services. Also of critical importance is the need to be able to\u00a0sell<\/em> those services and then successfully manage the projects so that they complete on time and to the client’s satisfaction.<\/p>\n In this panel, veteran project managers will share their expertise and answer your questions about the topics of successfully selling services and properly planning projects so that everyone wins and costly mistakes are avoided.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by AJ Morris<\/a> in Assembly Hall, Business.<\/p>\t\t\t\t\t Inbound Marketing is the new buzz word these days. People want to create an audience, brand for themselves. Learn through proven techniques to discover which tools you can use to help accelerate your blog to create the audience you want for the products you sell. You’ll hear first war torn stories and walk away with an action plan of how to get started with an actionable plan to build an audience.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t Presented by Chris Christoff<\/a>, Justin Ferriman<\/a>, Adam Warner<\/a>, Rebecca Gill<\/a> in Business, Pond.<\/p>\t\t\t\t\t Selling open source software is challenging. It can be complicated and confusing to navigate the premium WordPress product landscape for even veteran entrepreneurs. However, some have managed to do this pretty well and this panel discussion will feature some of those developers and business owners who’ve learned important lessons about what works and what does not when it comes to creating products people want to buy and also creating products that can sustain a business long term.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Ross Johnson<\/a>, Adam Silver<\/a>, Cory Miller<\/a>, Rebecca Gill<\/a> in Business, Pond.<\/p>\t\t\t\t\t For small businesses, one of the biggest and most overwhelming challenges is often the finding, managing and letting go of employees or subcontractors. This panel will consist of experts who’ve experienced first hand the pains of hiring the wrong people as well as the benefits of hiring well. There will be open Q&A on the topics of when to hire, what to hire for, when to fire, finding good talent and getting the most out of existing human resources.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Kyle Maurer<\/a>, Sarah Collins<\/a>, Angela Bergman<\/a>, Michelle Schulp<\/a> in Pond, User.<\/p>\t\t\t\t\t Do you currently assist with the organization or WordPress meetups, WordCamps or other events? Or are you interested in getting involved with one or starting your own? This panel discussion will consist of several veteran WordPress event organizers ready to answer any and all questions you may have.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Joel Worsham<\/a> in Developer, Wolverine.<\/p>\t\t\t\t\t Presented by Ross Johnson<\/a> in Pendleton, User.<\/p>\t\t\t\t\t Wrapping up the fundamentals series, this session will cover the following important topics:<\/p>\n Presented by Angela Samuels<\/a> in Pendleton, User.<\/p>\t\t\t\t\t At this point in the fundamentals series, we should be ready to begin extending WordPress. So we will now dive into:<\/p>\n Presented by Seth Alling<\/a> in Pendleton, User.<\/p>\t\t\t\t\t Building on the previous fundamentals sessions, for this hour we will explore:<\/p>\n Presented by Anthony Montalbano<\/a> in Pendleton, User.<\/p>\t\t\t\t\t In this fundamentals session we will cover:<\/p>\n Presented by Peter Shackelford<\/a> in Pendleton, User.<\/p>\t\t\t\t\t This fundamentals session will cover the following topics:<\/p>\n Presented by Steve Bennett<\/a>, Kevin Skarritt<\/a> in Amphitheatre, Business.<\/p>\t\t\t\t\t Expand your role and grow your business within the world of Word Press. In this session, you’ll learn to:<\/span><\/p>\n \u00a0\u00a0\u00a0 – Triple your average sale<\/span><\/p>\n \u00a0\u00a0\u00a0 – Sell services that you’re not currently offering – while focusing on what you do best<\/span><\/p>\n \u00a0\u00a0\u00a0 – Have a higher level of perceived authority with your clients<\/span><\/p>\n \u00a0\u00a0\u00a0 – Garner “guru” status<\/span><\/p>\n \u00a0\u00a0\u00a0 – Become a full-service agency (if you want to)<\/span><\/p>\n … All by making one simple change to the conversation!<\/span><\/p>\n Want to be bigger?<\/span><\/p>\n Want to see more for your role? <\/span><\/p>\n Want to learn to control and evolve the conversation with your clients?<\/span><\/p>\n Steve Bennett and Kevin Skarritt will walk you through the process of how leading with brand strategy can take your business to dizzying new heights.<\/span><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t Presented by Krystle Herbrandson<\/a> in Assembly Hall, Business.<\/p>\t\t\t\t\t Whether you’re looking to secure a remote position or hire one, this will be the session for you. Come learn tips and tricks for recruiting, onboarding and developing remote teams.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t Presented by Justin Ferriman<\/a> in User, West Conference Room.<\/p>\t\t\t\t\t Justin reveals the fool-proof way to get your premium theme & plugin issues resolved in a timely manner. Cut your resolution time in half with these simple steps!<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t Presented by Ross Johnson<\/a> in Assembly Hall, Designer.<\/p>\t\t\t\t\t Make the logo bigger, move the sidebar to the left, I don’t like that shade of blue, the font is too big… If you’re working on the web and play any part on the design or interface of a project then you know how difficult the design approval process can be. How can you get something approved if everyone has different tastes?<\/p>\n In this talk I describe a process that dramatically reduces approval challenges. I cover the steps I take to establish expertise, squash fights over aesthetic preferences and reduce the amount of effort required to get a design approved.<\/p>\n This process is so effective we rarely have more than one round of revisions and the first round typically takes less than 30 minutes to complete.<\/span><\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Angela Bergman<\/a> in Amphitheatre, Business.<\/p>\t\t\t\t\t Everyone hears they should be using SEO on their website, but what does that really mean? Angie will walk you through the important basics anyone can do to help their websites get better ranking, without the smoke and mirrors act.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t Presented by Adam Warner<\/a> in Business, West Conference Room.<\/p>\t\t\t\t\t Adam left college with a degree in Advertising Design and went straight to work on the factory floor making office furniture. It wasn\u2019t the life he\u2019d imagined but having been raised in a blue collar family, he was taught that a strong work ethic would make you invaluable to \u201cthe company\u201d and \u201cthey\u201d would provide the financial security and stability needed to raise a family and enjoy life. In other words, this meant working in the same stark metal building for 30 years with 20 minute lunch breaks and two weeks vacation in the summer.<\/p>\n In this session Adam will detail how he discovered WordPress and the open source community, the many businesses that he\u2019s started and failed at, and how he\u2019s utilized these experiences to continually fuel his entrepreneurial spirit and create his own path to a work\/life balance and how you can too.<\/p>\n No matter what your passion, WordPress can be an integral tool to helping you achieve your dreams and success in your own business.<\/p>\n \u201cIt’s hard to beat a person who never gives up.\u201d Presented by Brian Richards<\/a> in Assembly Hall, Developer.<\/p>\t\t\t\t\t Presented by Annie Wolock<\/a> in Business, West Conference Room.<\/p>\t\t\t\t\t Effective websites not only attract more traffic but they convert that traffic into leads and sales \u2013 and they measurably improve customer relations and retention.<\/p>\n Tech trends may come and go, but savvy business practices significantly advance your business outcomes.<\/p>\n Topics addressed will be:<\/p>\n Presented by Rich Robinkoff<\/a> in Assembly Hall, User.<\/p>\t\t\t\t\t As someone new to WordPress, getting all the answers to questions you have in building and enhancing your site can be a challenge. I am here to help break it down for you and give you some direction.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t Presented by Alex Beaudin<\/a> in Amphitheatre, Designer.<\/p>\t\t\t\t\t I will discuss a user-oriented design approach from the perspective of a social scientist, rather than a designer or developer. Based on my experiences as a project manager and practicing anthropologist, I will cover what an understanding of human behavior and practice has to offer on the topics of user interface, user experience, and usability design.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t Presented by Russell Aaron<\/a> in Assembly Hall, User.<\/p>\t\t\t\t\t There is a difference between sales marketing and marketing a product because it\u2019s based on a content management system. WordPress Theme Demonstrations are a primary example of what I\u2019m talking about here.<\/p>\n My first WordPress theme problem comes from the demonstration itself. Sure it looks pretty, but how is it built. Am I going to install 400 plugins to make the homepage work? Do I have to buy a plugin, that the developer built, in order to use the WordPress theme in the first place? Am I required to switch religions and claim a new faith in order to change church themes? These are real problems new WordPress users have.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Andrew Wikel<\/a> in Amphitheatre, User.<\/p>\t\t\t\t\t Presented by Karim Marucchi<\/a> in Assembly Hall, Business.<\/p>\t\t\t\t\t Come take a behind-the-scenes look at how enterprise service providers manage their client accounts, with specific tips on how you can implement those practices on even your smallest projects.<\/p>\n Have you had a specific client management problem that you weren\u2019t sure how to resolve? Have you noticed a trend among a few of your last challenging projects that seems to be hindering your \u201cproject profitability\u201d? Then this session is for you. This session will focus on techniques large-scale agencies use to give a white-glove client experience while controlling scope creep.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t Presented by Nicole Arnold<\/a> in Developer, West Conference Room.<\/p>\t\t\t\t\t The WordPress codebase contains thousands of functions, including many hidden gems that are often overlooked, virtually unknown, or just not talked about. We\u2019ll cover a variety of WordPress core functions that you may not know exist. Regardless of your experience as a developer, you\u2019ll learn a variety of new gems you can use every day. If you\u2019ve enjoyed the \u201cCore Functions You (Maybe) Don\u2019t Know Exist\u201d sessions in the past, come back to explore even more new functions.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t Presented by Kyle Maurer<\/a>, Adam Silver<\/a> in Amphitheatre, User.<\/p>\t\t\t\t\t The Internet is a battleground. It’s true. Every minute of every day, a war is being fought. This is a war between the owners of every website in existence and the nefarious hackers seeking to circumvent any and all protective layers in order to gain control of the digital property of others to use for their own malicious intent. There is no end in sight to this struggle. It is one in which we must all engage no matter how serious or trivial our purposes may be.<\/p>\n This session will take you\u00a0into the depths of this conflict where you will witness firsthand the tactics and strategies employed by both sides to gain the upper hand. You will learn the methods used by hackers to bypass security and compromise websites. You will also see how experienced webmasters protect and defend their sites from invisible enemies.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t Presented by Brian Richards<\/a> in Amphitheatre, Developer.<\/p>\t\t\t\t\t Let\u2019s walk through a few common AJAX patterns and compare how they look and work using the WP REST API instead of custom admin-ajax hooks and functions.<\/p>\n Specifically, we\u2019ll look at code samples for infinite scolling\/load more buttons, look-ahead search, and interacting with a totally custom data set (custom post type and custom post meta).<\/p>\n Throughout the process we\u2019ll talk about what you get for free from the REST API, what you have to build yourself, and review real, working code so that you can build smarter and faster solutions.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t Presented by Mike Hale<\/a> in User, West Conference Room.<\/p>\t\t\t\t\t Google is pushing Accelerated Mobile Pages (AMP) in a big way. AMP pages restrict what you can do all for the sake of performance on mobile devices. In this talk we’ll cover the basics of AMP, how it’s different than mobile-ready and responsive design, and the plugins you’ll need to take advantage of AMP on your WordPress site.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\tHow to build an email list and generate qualified leads using WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t
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\n\t\t\t\t\tBuilding Software that Sells and Scales – Panel\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tHiring, Firing and Subcontracting: What We’ve Learned – Panel\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tOrganizing WordPress Events – Panel\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tVersion Control Workshop\t\t\t\t<\/h2>\n\n\t\t\t\t
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\n\t\t\t\t\tFinal Considerations\t\t\t\t<\/h2>\n\n\t\t\t\t
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\n\t\t\t\t\tGetting Advanced\t\t\t\t<\/h2>\n\n\t\t\t\t
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\n\t\t\t\t\tGetting Dialed In\t\t\t\t<\/h2>\n\n\t\t\t\t
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\n\t\t\t\t\tGetting Acclimated to WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t
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\n\t\t\t\t\tWordPress Introduction\t\t\t\t<\/h2>\n\n\t\t\t\t
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\n\t\t\t\t\tExplode Your WordPress Business!\t\t\t\t<\/h2>\n\n\t\t\t\t
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\n\t\t\t\t\tI want the REMOTE: Business, culture and hiring for the remote world\t\t\t\t<\/h2>\n\n\t\t\t\t
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\n\t\t\t\t\tInsider Secrets For Getting Timely Support For Premium Themes & Plugins\t\t\t\t<\/h2>\n\n\t\t\t\t
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\n\t\t\t\t\tMastering the Design Approval Process\t\t\t\t<\/h2>\n\n\t\t\t\t
\n\t\t\t\t\tDon’t Be A Search Engine Optimist\t\t\t\t<\/h2>\n\n\t\t\t\t
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\n\t\t\t\t\tGetting Off the Factory Floor: Doing What You Love and Getting Paid for It\t\t\t\t<\/h2>\n\n\t\t\t\t
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