In January 2008, he founded iThemes, a provider of WordPress themes, and in the summer of 2009, launched WebDesign.com, a premium provider of web design training with WordPress, then in 2010,PluginBuddy, for WordPress plugins. He is also co-author of WordPress All-in-One for Dummies (Wiley Publishing 2011) and a member of Entrepreneurship Organization, a network of over 8,000 entrepreneurs in 40 countries.