Between SBR and business units, your organization’s structure is ingrained in your everyday language and culture at work. However, while we think of our businesses relation to hierarchy and budget, our users have no knowledge of that structure…or any desire to learn it! When you force users to learn your structure and buzzwords in order to use your services or tools, you risk losing them and their business.
In this talk, you will learn to create websites that are organized in a way that makes sense to your users so that they have an easy and enjoyable experience on your site.