Category Archives: Speakers

Dustin Hartzler Speaker Interview

Bio

Dustin Hartzler of Automattic

Dustin Hartzler is a WordPress developer, podcaster and Happiness Engineer at Automattic. His passion is teaching other how to use WordPress effectively.

His weekly podcast Your Website Engineer has been downloaded over half a million times and in 163 countries.

Dustin enjoys speaking at tech events where he can actually see his audience :) He’s spoken at a dozen WordCamps across the midwest and at New Media Expo, Financial Bloggers Conference and Podcast Movement.

Dustin will be presenting “You’re Doing it Wrong:13 Mistakes that WordPress Beginners Make”.

Why do you use WordPress?

I use WordPress because it’s my job :)

But if it wasn’t my job, I would still use it as it’s simple enough to do the things that I need it to quickly, yet robust enough to build the most complex sites possible.

When and how did you start using WordPress?

I got started with WordPress in 2009 when a friend wanted me to build a website for his local political campaign. I had heard about this thing called WordPress and decided to check it out.

I almost quit using in the middle of the project because it took me three times longer to do anything, since I had to look up and research how to use WordPress along the way.

What would you tell someone to convince them to attend a WordCamp?

WordCamps aren’t your typical boring work conferences. They are all day workshops where you can learn about WordPress and meet other local (and sometimes not local) WordPress users and fans.

The cost of admission is really affordable and it normally includes lunch and some other WordPress swag.

Tell us about something awesome you’ve experienced at a WordCamp in the past.

Last year, at WordCamp Grand Rapids, I had the opportunity to meet and hang out with two of the members of the ServerPress team.

After they demoed their software for me, I was able to interview them on a podcast and they let me give away a one year license of their software to my listening audience.

I’m still good friends with these two and sometimes they show me behind the scenes of future releases.

Give an example of a cool WordPress project you have worked on recently.

At WordCamp Milwaukee, a small team of us built this website for a small non-profit in Milwaukee.

This was an official activity of the WordCamp and it was fun to spend some extra time throughout the day building a website for a non-profit that only had a Facebook / Instagram online presence.

What is your favorite part of WordCamps?

The two reasons that I go to WordCamps are to learn something and to meet people.

WordCamps have different tracks so users with any skill level can learn how to use WordPress better.

My other favorite part is meeting people. I try to make it a point to meet one or two people at each WordCamp I go and spend most of the WordCamp learning about them. I also try to make it a point to ask everyone how they use WordPress.

Tell us something awesome about yourself that is not WordPress related.

I’m a husband and father who loves spending time outside / playing sports.

Oh, and I’m tall. Don’t be surprised when you meet me at WordCamp Ann Arbor :)

Name someone in the WordPress community who inspires you.

Brian Richards of WPSessions.com.

He just left his position at Web Dev Studios to spend all of his efforts creating the best video learning site for WordPress at WPSessions.

What has been your biggest WordPress related accomplishment to date?

My biggest accomplishment is that I now have my dream job as a Happiness Engineer at Automattic.

How have WordCamps impacted you and your business in the past?

I’ve formed a lot of friendships with folks around the midwest and now I’m more excited to go to WordCamps to hang out with my WordPress buddies.

Fill in the blank for other attendees: “If you __________ then you should come talk to me at WordCamp”.

If you’ve just started using WordPress within the last year, then you should come talk to me at WordCamp.

or

If you’re interested in working at Automattic, then you should come talk to me at WordCamp.

What should someone learn before attending your talk at WordCamp Ann Arbor?

How to install and use the WordPress Dashboard. Then we’ll cover some of the mistakes that most WordPress users make.

What is your favorite WordPress related resource?

Right now, I’m loving the video lessons at WPSessions.com.

Where can we find you online?

YourWebsiteEngineer.com or DustinHartzler.com

Marc Benzakein Speaker Interview

Bio

Marc Benzakein of ServerPress

Marc Benzakein has been working online since the mid 90s, starting as a Network Administrator for a small, independent ISP in Southern California and has been involved in almost all aspects of technology. In 2009, he started developing in WordPress, first for his own purposes and then for clients. In early 2013, he got involved with ServerPress, LLC, makers of DesktopServer, a local development tool created for WordPress designers and developers.

Marc lives in Milwaukee, Wisconsin with his wife, Jessica and two children, Eli (9) and Brenna (4).

Marc will be presenting “How to Rock a WordCamp Even if You’re a Total n00b”.

Why do you use WordPress?

Because WordPress is awesome. Not only as a CMS but as a Community Project. I’m a huge proponent of community in every possible aspect of life. The WordPress Project proves that Community can help businesses grow while maintaining a code of ethics.

When and how did you start using WordPress?

I started using WordPress for my own personal purposes in 2009 and once I discovered how easy it was to customize it into a website platform, I was sold.

What would you tell someone to convince them to attend a WordCamp?

Nowhere will you get more bang for your buck when it comes to business, community involvement and learning opportunities. It’s not like any other conference out there.

Tell us about something awesome you’ve experienced at a WordCamp in the past.

(1) It happened this past weekend at WordCamp Milwaukee. I sat down with one of the presenters who is blind. She spoke about accessibility and, after talking some, she wanted to test out our software to see how we addressed accessibility issues. To be honest, we had never really considered the layout of our software from an accessibility standpoint. While it made perfect sense to someone with sight, I was shown ways in which we could improve our software as I watched her work through the process.

It was a definite “”eye-opener”” for me and is not something that would have had as great of an impact had I not seen it first-hand.

(2) Also at Milwaukee, I was able to bring my kids down for Saturday. They had a BLAST! What other business conference environment can you think of where people can bring their kids AND feel welcome and part of the action?

Give an example of a cool WordPress project you have worked on recently.

We are working on DesktopServer 4.0. That’s all I can say right now, other than it’s going to be frickin’ awesome!

What advice do you have for anyone looking to start or grow a WordPress based business?

Get involved with the Community as one of your first steps. You’ll learn so much from it and you’ll get to contribute almost right away. Before you know it, you’ll have a leg up where you might have struggled before. It’s the most accepting, helpful community I’ve ever been a part of.

Tell us something awesome about yourself that is not WordPress related.

There is nothing that I do without my family in mind. Most people figure that part out within 5 minutes of meeting me.

Name someone in the WordPress community who inspires you.

Pippin (and not why you think). I was just recently at WordCamp Kansas City and I was lucky enough to spend some time hanging out with Pippin. After Saturday’s sessions, a group of about 15 of us went out to dinner.

As happens with many WordPress events, someone springs for the tab. In this case, Pippin paid for the meal. But that was not the amazing part to me. What was amazing was the understated way in which he did it. In fact, half of the people there didn’t even know WHO paid for their meal. While some might make a big show of paying for everyone, Pippin did it in the most humble way possible. I found that very appealing and inspirational.

The WordPress Community is full of people that will pay but finding the humble ones that have more talent and more to give in their little pinky than most have in their entire bodies is rare.

What has been your biggest WordPress related accomplishment to date?

Speaking at WordCamps. It took me a long time to conclude that I had something to give back in that way and then overcome my fear of speaking in front of a crowd (ok – I still cope with that). I am thrilled that I have been able to speak at several WordCamps now and it’s even better when people contact me later and tell me that they learned something!

How have WordCamps impacted you and your business in the past?

Plain and simple: If it weren’t for WordCamps, our company would not have gotten the exposure that it has. People use it in their presentations, both actively and as a reference. We would not be where we are if it were not for WordCamps.

Fill in the blank for other attendees: “If you __________ then you should come talk to me at WordCamp”.

Run a WordPress based business.

What should someone learn before attending your talk at WordCamp Ann Arbor?

Nothing. I am happy to answer any questions to the best of my ability and I try to keep my topics basic and understandable no matter what level of experience you might have.

What is your favorite WordPress related resource?

My business partner Gregg. He is always ON TOP of things. Always!

Where can we find you online?

@MarcBenzak
Marc Benzakein on Google+
MarcBenzak on Yo (yes, I have yo although I’m not sure why yet)

Jon Kuperman Speaker Interview

Bio

Jon Kuperman

I’m a software engineer at Twitter. I spend my days building web applications and my nights working on open source software and blogging. Currently based in San Francisco.

Jon will be presenting “Integrating WordPress with a popular JavaScript Framework such as Backbone or Angular”.

Why do you use WordPress?

I think WordPress is the ultimate blogging platform. It’s easy to configure, fun to fine-tune and once it’s set up, it stays out of your way

Give an example of a cool WordPress project you have worked on recently.

I built a plugin for displaying Twitter intents on your blog.

What advice do you have for anyone looking to start or grow a WordPress based business?

Get to know the community. One of my favorite things about WordPress is the vibrant and thriving community. It’s great to do all of the proper things involved in setting up a business, but it’s really important to reach out to other WordPress developers / users in your area and get involved.

Tell us something awesome about yourself that is not WordPress related.

I love hiking, playing music and writing.

Fill in the blank for other attendees: “If you __________ then you should come talk to me at WordCamp”.

Are interesting in pushing WordPress to its limits.

What should someone learn before attending your talk at WordCamp Ann Arbor?

A basic understanding of JavaScript frameworks.

What is your favorite WordPress related resource?

The Codex.

Where can we find you online?

Twitter – jkup
Github – jkup

jonkuperman.com
codeplanet.io

Angela Bergmann Speaker Interview

Bio

Angela Bergmann

Over 14 years of experience in website design and development – 11 of which I have specialized in WordPress. I create user friendly websites that are aesthetically pleasing, easy to navigate, and optimized for search engine indexing.

Angela will be presenting “Plugins 101 – 7 Awesome Plugins Everyone Should Be Using” at 1:30pm in Room D.

Why do you use WordPress?

The better question is why wouldn’t I? I have yet to find a project that WordPress couldn’t handle. Plus, beyond the ease of use WordPress provides, the community is amazing.

When and how did you start using WordPress?

I started using WordPress way back in 2002 with a little blogging script called b2/cafelog. Prior to that I had been using a script called Greymatter. I was very into the personal blogging and domain scene, and being able to use a script to update your “blog” was the big new thing.

What would you tell someone to convince them to attend a WordCamp?

Everyone can and will learn something. From someone that has never used WP, to those with advanced knowledge. It’s more then worth the time and money to attend.

Tell us about something awesome you’ve experienced at a WordCamp in the past.

The amazing community at each WordCamp. Every single time I attend a WordCamp I am just blown away by everyone coming together to share there knowledge and expertise.

Give an example of a cool WordPress project you have worked on recently.

I recently was part of a team that rebranded and relaunched the website for the city I live in. It was amazing to redo the site in WP multisite, not just as a job, but as a resident.

What is your favorite part of WordCamps?

The people, hands down. I always come away with new friends.

What advice do you have for anyone looking to start or grow a WordPress based business?

Pick a niche. I think we all fall into the category of wearing many hats, but you really have to pick a niche. That’s not to say you turn away things outside of that niche, but find a specific spot to excel in.

Tell us something awesome about yourself that is not WordPress related.

I am a huuuuuge gaming nerd. When I’m not working on WordPress related stuff, I am gaming online. I play WoW on PC and Diablo 3 on Xbox One mainly, but I almost always give a new MMO a run.

Name someone in the WordPress community who inspires you.

Joost de Valk

What has been your biggest WordPress related accomplishment to date?

Creating a career out of what started as a hobby.

How have WordCamps impacted you and your business in the past?

I’ve become more involved in my local WP community, and the greater web local community as a whole.

Fill in the blank for other attendees: “If you __________ then you should come talk to me at WordCamp”.

Have SEO questions

What is your favorite WordPress related resource?

WP Tavern

Where can we find you online?

Twitter. I am a huge fan of twitter, and it can at times be the best way to reach me.

Tim Yow Speaker Interview

Bio

Tim Yow

While Tim actually owns 3 businesses, including a coffee / ice cream shop in Franklin Village, he still manages to dedicate nearly all of his available hours to YowSeo, an online marketing firm he started in early 2012. YowSeo was created with the intention of staying specialized, building on Tim’s many years of experience in the field of SEO, and avoiding the temptation of taking on more to become a “one stop web shop” like most companies offering SEO today.

Tim will be presenting “The Traffic Data that Matters in Google Analytics”.

Why do you use WordPress?

I started using WordPress because I was impressed with the user-friendly dashboard. I kept using it when I saw how the WordPress sites I optimized performed in Google compared to sites built from scratch or on other content management systems.

When and how did you start using WordPress?

I began experimenting with it for my own sites in 2009 and, by late 2010, I was convincing clients and others I knew to go with WordPress and helping several with installation and set up.

What would you tell someone to convince them to attend a WordCamp?

If you understand the importance of a strong web presence for your business, I know you’ll find that building in WordPress is the best way to set the stage for success. It is an ideal platform for updating, maintaining and optimizing your web pages and has the best community for support. You’ll see what I what I’m talking about the moment you attend your first WordCamp.

Tell us about something awesome you’ve experienced at a WordCamp in the past.

My first time presenting in 2012. I was just sure I’d have a heckler who ruined the session. Instead I spoke to a packed room and got a lot of positive feedback afterwards.

Give an example of a cool WordPress project you have worked on recently.

The one that has been getting my attention recently is MichiganMarketer.com.

What is your favorite part of WordCamps?

Meeting such a diverse group of people with diverse goals behind why they are on the World Wide Web.

What advice do you have for anyone looking to start or grow a WordPress based business?

Embrace excessive content and provide more information than you think your site visitor wants. When they’ve had enough, they’ll stop reading or begin skimming. On the other hand, if they find your site is informative and valuable, they’ll come back and return visitors are usually the ones who become customers or subscribers.

Tell us something awesome about yourself that is not WordPress related.

I just became a grandfather in June.

Name someone in the WordPress community who inspires you.

Michael Torbert, the creator of the All In One SEO Pack

What has been your biggest WordPress related accomplishment to date?

Coordinating and conducting “Web Workbench for Non-Profits”, a full day workshop to train how to build a WordPress website, optimize it for search and implement social media with contribution from volunteers representing 5 other companies.

How have WordCamps impacted you and your business in the past?

Incredible connections. Great new friends. Invaluable insight. An entire drawer full of WP shirts. Need I go on?

Fill in the blank for other attendees: “If you __________ then you should come talk to me at WordCamp”.

Want Google traffic.

What should someone learn before attending your talk at WordCamp Ann Arbor?

Find a way to click around Google Analytics, even if you have to access a friend’s account. Learn the definition of “bounce rate” while you are online.

What is your favorite WordPress related resource?

WordPress.org

Where can we find you online?

Twitter: @yowseo
Facebook: /yowseo.online.marketing
Websites: http://yowseo.com and http://michiganmarketer.com

Kyle Maurer Speaker Interview

Bio

Kyle Maurer speaking

Kyle is the co-founder and lead developer for Real Big Marketing, based in Jackson, Michigan. He’s a huge fan of WordPress, uses it every day and makes awesome stuff with it.

Building websites and developing plugins are his passions. Playing guitar is the only thing that could realistically get him to stop developing…if it only paid better.

Kyle will be presenting…

Kyle will be moderating the business panel “Building a WordPress Business” and also the developer panel “The Joys of Being a WordPress Developer”.

Why do you use WordPress?

Because I’m not a fan of headaches, frustration, confusion and limitations which is what I get with any alternative. I’d much prefer to stick with WP where I can accomplish anything I or my clients dream up.

When and how did you start using WordPress?

A few years back I was making websites from scratch using Dreamweaver when someone more experienced than I explained very kindly that no one actually makes websites that way anymore. The smart people are using this thing called WordPress. I gave it a whirl and have never considered going back since.

What would you tell someone to convince them to attend a WordCamp?

There’s usually beer after. And you can ride with me.

Tell us about something awesome you’ve experienced at a WordCamp in the past.

Meeting Matt Mullenweg at WordCamp Chicago in 2013 was really cool.

I also had a really good time at the speaker dinner in North Canton, Ohio. We got to go on a fun guided tour through the city and see some art galleries and stuff. It was pretty interesting and I made quite a few new friends.

Give an example of a cool WordPress project you have worked on recently.

Definitely clientdash.io has been my favorite recent project. It’s a really cool plugin that @JoelWorsham and I have been iterating on for months. I like where it’s going and we have some really cool stuff in the works for the next couple releases.

I’ve also been having a great time developing some themes from scratch using Zurb Foundation which is a very cool CSS/Javascript framework.

What is your favorite part of WordCamps?

Getting new stickers.

What advice do you have for anyone looking to start or grow a WordPress based business?

WordPress is growing fast so don’t hesitate. I think this is an excellent time to jump on board as there are so many incredible opportunities in this market right now. That and focus on quality. There’s not much room for more sub-par products and services.

Tell us something awesome about yourself that is not WordPress related.

I’m an award winning film director and play in a band. Don’t bother looking either up though. Just take my word for it.

Name someone in the WordPress community who inspires you.

Too many to count! I’ll list a few:

Peter Shackelford has always been a tremendous help and inspires me all the time to try new things and raise the bar.
Joel Worsham‘s creativity and development super powers constantly inspire me to improve and create bigger and better things.

Others who have impacted me in a big way: Ross Johnson, Brad Parbs, Chris Lema, Steve Zehngut, Pippin Williamson, Sam Hotchkiss, Jason Crawford, Chris Coyier, John James Jacoby, Rickey Messick, Andrea Rennick, Cory Miller, Brian Retterer, Kellen Mace and many, many others.

What has been your biggest WordPress related accomplishment to date?

I’m tempted to say the plugins I’ve been able to create or help create because I’m very proud of them but honestly creating a sustainable business that allows me to do what I want to do and be my own boss by using WordPress has really been my greatest accomplishment.

How have WordCamps impacted you and your business in the past?

Incredible connections. Great new friends. Invaluable insight. An entire drawer full of WP shirts. Need I go on?

Fill in the blank for other attendees: “If you __________ then you should come talk to me at WordCamp”.

…are here…

Actually, I’d really love to talk to anybody who’s struggling with WP or anyone living near Jackson county or any developers looking to collaborate on projects or anyone who can introduce me to the best beers in town.

What is your favorite WordPress related resource?

I think my local development environment is hard to beat. There I can experiment with anything and learn on my own.

More traditional resources would be Twitter, the Codex, Tuts+, CSS Tricks, Pippin’s Plugins and all my developer friends on Skype.

Where can we find you online?

Real Big Marketing
@MrKyleMaurer
LinkedIn
Google+
WP Round Table

Meet Six More Speakers

We’re excited to announce six more WordCamp Ann Arbor 2014 speakers:

Marc Benzakein

Marc has been involved with almost every aspect of technology for the past 30 years. Having built a tech startup from the ground up (ServerPress,) Marc has had to take part in the development of every department necessary to make a company function. Customer service is his passion that has driven him to learn, through both good and poor experiences, how to determine what the customer really needs and how to deliver it to their great satisfaction.

He lives in Milwaukee, WI with his lovely Wife, Jessica and two Childrean, Eli (9) and Brenna (4).

Angela Bergmann

Angela has 13 years of experience in website design and development – 10 of which she has specialized in WordPress. Angela creates user friendly websites that are aesthetically pleasing, easy to navigate, and optimized for search engine indexing. She also has expertise in Social Media, Search Engine Optimization, and Pay-Per-Click.

Rebecca Gill

Rebecca is president and founder of Web Savvy Marketing. With over a decade of experience in internet marketing, she was an early adopter of blogging, SEO and social media. She and her team specialize in creating custom WordPress websites and building stock child themes for the Genesis framework. She has spoken at the University of Toledo, Grand Valley State University, Michigan State University, WordCamp Miami and WordPress MeetUps.

Nathan Driver

Nathan is a digital media strategist and web developer for Ohlmann Group a Dayton based advertising and marketing company. He has been using WP since 2007-08 creating niche websites.

Tim Yow

Tim began a successful career as a freelance designer back in 2004 but, within one short year, client demand steered him into the world of search engine optimization. Somewhere along the line, SEO became more than a career, it became his passion. Out of that passion, he opened YowSeo LLC to offer custom marketing strategies for startups and small businesses with a focus on SEO and local search marketing.

Tim understands the significant and lasting benefit that a company can gain by having a strong presence on the first page of a Google search and all the various strategies, good and bad, that can be deployed to gain those top spots.

Phil Hoyt

My name is Phil Hoyt, I’m a web developer, and I like to create cool things. Ever since I was a child I have had a DIY attitude towards life, plucking away at my keyboard late into the nights until the caffeine wore off. Now I develop professional creative and technical solutions with user experience always in the forefront.

Five More Speakers

Hello everyone,

We’re very excited to tell you about another five of the many great speakers we’ve lined up for WordCamp Ann Arbor 2014. Make sure to subscribe to our newsletter for future announcements and secure your tickets today.

Our second five speakers are:

Jim Luke

By day Jim teaches economics at Lansing Community College (last 13 yrs) both online and f-2-f. He’s been using WordPress since 2008 to teach those courses as both course sites and blog.

In the last couple years he’s started a 501(c)3 non-profit called Malartu Inc (malartu.org). The purpose of Malartu is to help support all teaching faculty at all .edu institutions with WordPress sites (from a multi-networks install), a Buddypress-based commons, a plugin based cross-installation social network, and development of specialized, advanced plugins needed by faculty. It’s an exciting project that fills a so-far unmet need in higher education, promoting academic freedom, better student success, and lower costs. We are launching our first pilot sites this summer/fall.

Topher DeRosia

Topher’s a WordPress developer from Grand Rapids MI working with X-Team. He’s been building web sites since 1995, PHP since 1998, WordPress full time since 2010. He also grew up living off the electrical grid.

Jon Kuperman

Jon’s a web programmer in his mid-twenties. He’s an avid Linux enthusiast, PHP and JavaScript developer and loves building web applications. He works at Twitter as a Software Engineer. He also started the PHP User Group in Ann Arbor.

Brian Retterer

Brian is a web developer in Dayton, Ohio. He’s been using WordPress for a long time, since 1.5 in fact! He’s also the organizer of Dayton WordCamp in Ohio.

Nicole Arnold

Nicole is a software developer at Alley Interactive, a leading WordPress.com VIP service partner. She develops WordPress sites for Alley Interactive’s high profile media clients, such as Fortune and The New York Post. She also contributes to WordPress as part of the Documentation Team, and has spoken at Detroit area meetups and WordCamp Phoenix.

More to come

We’ll be releasing the next five speakers soon, so make sure to subscribe to the e-mail newsletter for more updates. If you’re as excited about these speakers as we are you might just want to secure your tickets now.

First Round of Speakers Announced

Hello everyone,

We’re very excited to tell you about five of the many great speakers we’ve lined up for WordCamp Ann Arbor 2014. Make sure to subscribe to our newsletter for future announcements and secure your tickets today.

Our first five speakers are:

Dustin Hartzler

Dustin Hartzler is a Happiness Engineer at Automattic and a weekly podcaster at YourWebsiteEngineer.com. His passion is to teach others how to use WordPress.

Justin Ferriman

Justin Ferriman is the co-founder of Ann Arbor based LearnDash, a WordPress based LMS and Learning Strategy provider. His background involves implementing large-scale training programs for Fortune 500 companies.

Ian Wilson

Ian Wilson bridges the gap between designer and developer at build/create, an Ann Arbor based agency he owns along with his business partner.

Joel Worsham

Joel Worsham is a Jackson, MI based WordPress developer and a web designer. Worsham has extensive experience in building websites from the ground up, constructing plugins, and creating themes.

Adrian Roselli

Adrian Roselli is a member of the W3C HTML Working Group as well as the W3C Accessibility Task Force. He has written articles for trade journals, web sites, and participated as an author and editor on five web-related books. Back in 1998 he co-founded Algonquin Studios, now a ~30 person software development and consulting firm. Adrian has been developing for the Web since 1993.

More to come

We’ll be releasing the next five speakers soon, so make sure to subscribe to the e-mail newsletter for more updates. If you’re as excited about these speakers as we are you might just want to secure your tickets now.